Fight the Squirrel

Tweet The Squirrel

What squirrels have you faced in your career? Tweet your wiliest squirrels using #FightTheSquirrel.

The Squirrel

That's the informal nickname a few people around the MarketingExperiments labs have given to that one bad marketing idea on the site that you just know deep-down is hurting your conversion, but that someone with more authority in your organization loves.

You can try fighting
the squirrel with
sheer charm…
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You can try fighting
the squirrel with
focus groups…
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Or you can truly
defeat the squirrel
with online testing…
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At MarketingExperiments, we help you fight the squirrel. That is, use the power of the testing-optimization cycle to prove to your boss what works (and what doesn't) on your site and then drive improved ROI using that real-world data.

Visit our research website for free access to more than $10 million in marketing research that can help you discover what really works in marketing optimization.

Or explore the MarketingExperiments Blog for research-driven optimization, testing, and marketing ideas.